News:

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 2 min

The new meeting point between the company and its customers

In 2020, a Gartner study predicted that by 2022, the percentage of users communicating with companies through messages or bots would reach 70%. Even if this prediction seemed exaggerated, we have seen how face-to-face customer service channels continue to systematically decrease their capillarity.

In parallel, the evolution of social networks continues to expand as a daily and expeditious space from which it is possible to receive advice, assistance and even the sale of products and services. A Facebook study showed that 75% of the people surveyed wanted to communicate with companies in the same way as they do with their friends or family.

Are you there? Don’t be left out!


Today’s users don’t have time for brands that make it difficult to access support. A study on customer expectation by Emplifi shows that 63% of them will abandon a brand they were loyal to because of a single bad experience.

This undoubtedly highlights the importance of implementing conversational commerce strategies in sales, marketing and customer service teams. An assertive response from your agents can make the difference between loyalty and switching to other brands. Our Social CX solution is an ideal tool to innovate your remote support, monitoring and simultaneous response.

On the sales side, messaging offers opportunities to speed up the process and provide a more personalized service. Automating these can improve the effectiveness of digital ads by making it easier to convert ad impressions into sales, notify customers of new products or offers, and maintain long-term relationships by providing ongoing, relevant attention.

Our Reach & Engage tool can assist you in creating these types of campaigns, send them in bulk, and also provide you with a simple automated flow to address your users’ concerns.

In the field of customer service, bots represent an efficient alternative to costly, traditional call centers. They provide two-way, asynchronous communication that accommodates customers’ preference for quick and helpful responses within minutes.

Future of conversational commerce


The outlook suggests that the role of digital conversations will continue to expand.

Messaging applications for mobile devices are expected to play an important role in marketing and interacting with consumers online. Personalization and artificial intelligence will play a key role in improving product recommendations and the efficiency of interactions.

Would you like to learn more? Write to us at info@onemarketer.net and we will be happy to help you.

Relacionados

Contact

Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form