Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 3 min

Leads in Meta’s sights

Since last year, Meta has put an important focus on providing tools for one of the biggest challenges for companies: obtaining leads (prospects of potential customers).

For any organization, attracting these leads and generating opportunities is essential as part of the lifecycle of its portfolio and business model. This is why most spend significant budgets on online and offline marketing in order to navigate the funnel to capture new leads. This funnel, which we have already seen in previous articles, begins with brand building through extensive visibility campaigns, followed by recognition and progressive comparison, with the ultimate goal of obtaining contact information and subsequent proposal to the potential customer. In this way, leads can be guided along their journey, from first contact to conversion, and ideally culminating in subsequent customer loyalty.

However, getting that lead to become a customer is a challenge. That is why Meta is making valuable efforts to support companies. Click to WhatsApp is an innovative solution that joins the versions already available for Instagram and Facebook.

How does Click to WhatsApp help to get new leads?

Meta’s proposal is that companies have the ability to develop advertising campaigns that are deployed through its various channels, such as Facebook, Instagram and Messenger. These ads will be segmented according to the company’s specific needs within Meta’s extensive database. In addition, these ads will feature a crucial detail: a call-to-action button that will allow users to be referred and interact directly with the company through WhatsApp.

In this way, the user will no longer click on an ad to go to the advertiser’s website or to a product landing page to self-manage, but will go directly to a WhatsApp conversation just as they would if they wanted to talk to another user. The goal of this arrival to WhatsApp is to build an interactive, robust experience that concludes with a lead who has felt considered by the company, delivering more complete information about their commercial concern.

Roughly speaking, we can highlight the following benefits of implementing Click to WhatsApp:

  • Shorten the customer journey: audiences can contact companies directly through WhatsApp, which can help speed up the buying process.
  • Enable more personalized engagement: it is possible to interact with businesses through a channel they are already familiar with in usage and communication.
  • They are easy to create and manage: businesses can create and manage Click to WhatsApp ads through the Meta Ads Manager, focusing on the customer experience.

But that’s not all, in this process the company can choose whether to refer the attention to its agents or bots integrated with AI, through the integration solutions of a Meta Business Partner.

Leads click to WhatsApp

At OneMarketer, we have tools such as Social CX or Bot Manager that can help you in your customer service strategy and in the management of teams and user-facing responses from the moment the leads are referred from Click to WhatsApp.

In this way, we achieve that the client contacts the company quickly, generating a fluid and efficient funnel for both the advertiser and the person who is quoting or inquiring about a product or service.

Saving time and generating more efficient links is one of Meta’s greatest challenges for 2024. At OneMarketer we want to help you go even deeper into these tools and support you in the growth of your organization and lead generation.

Would you like to learn more about this or other Meta tools? Write to us at



Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form