The end of the traditional funnel: Why companies still selling in a straight line have already lost

There was a time when the sales funnel was a masterpiece of business logic. Attract, convert, and close. Simple, predictable, scalable. For decades, companies built their teams, technology, and culture around this methodology. And it worked—until it didn’t. Not because the idea was bad, but because the customer changed, and the funnel didn’t. The traditional…

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