Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 3 min

Challenges for e-commerce in 2024

With advances in technology and online sales, it’s natural to ask: what’s next?

2024 brings with it a series of challenges that will transform the familiar e-commerce landscape. Emerging trends and changes in consumer behavior have created a challenging environment for companies operating in this space. Here are the main challenges facing online commerce platforms today and how they can overcome them.

Personalization and user experience in e-commerce

Personalization has become a fundamental need for online consumers (expectations are higher than “Hello, customer”). Providing highly individualized experiences, from product recommendations to exclusive offers, is key to retaining and attracting customers. The challenges lie in collecting and effectively analyzing large volumes of data, as well as implementing artificial intelligence systems to adapt to users’ unique preferences. If I already have customer data and know their behavior, how can I predict their needs? needs?

A clear example of this is Spotify. When a new user registers on the music platform, they ask which artists are their favorites so that the same application can offer them a playlist tailored to their musical tastes.

Data security and privacy

Growing concerns about data privacy represent a significant challenge for companies, especially those that generate sales online. Consumers are increasingly aware of the security of their personal data, demanding that online platforms adopt strict cybersecurity measures. Implementing these measures is essential to building customer trust. 

This encompasses both the protection of the databases held by the company and its role in validating the identity of its users. Biometric solutions have therefore become a must in the process of implementing digital contracts.

Data security and privacy in e-commerce 2024

Logistics and delivery

The demand for fast and efficient deliveries has increased exponentially: the customer is becoming more demanding and aware. Expectations of delivery on the same day or at a specific time are becoming increasingly common. Logistics challenges, such as delivery route optimization, real-time inventory management and sustainability in the transportation of goods, represent opportunities that companies need to overcome in order to remain competitive. This includes both the shipment of tangible goods and the fast and effective provision of digital services.

Mercado Libre, an Argentinian e-commerce company based in several Latin American countries, is a success story in terms of successful delivery and logistics, as it has a very efficient process for distributing a product in a timely manner. They have a calculated precision so that the customer is satisfied with the punctual delivery they offer in their advertising. In addition, Mercado Libre has also contributed to the digital transformation by also being a payment gateway provider via Mercado Pago.

Artificial intelligence and automation

The effective implementation of artificial intelligence (AI) and automation is key to optimizing e-commerce operations. However, integrating these technologies can be expensive and complex, especially for smaller companies. Training staff and investing in systems that improve efficiency, from predictive analysis to customer service, are key steps in overcoming this challenge. 

One company that has made very good use of artificial intelligence is Google, with the implementation of Cloud Speech-to-text, a service that allows voice recognition, transcribing texts and translating, or Tensor Flow, a platform for creating AI models.

Global competition and localization

E-commerce allows access to global markets, everything is connected, but this brings with it challenges of competition, both locally and internationally. Adapting marketing and sales strategies for diverse audiences, as well as complying with regulations and cultural preferences in different regions, has become a crucial challenge for companies looking to expand internationally.

The year 2024 presents significant challenges for non-face-to-face commerce. From the demand for personalized experiences to the need to maintain high standards of security and privacy, we must never stop improving. However, meeting these challenges is not only possible, but fundamental to the sustainable growth of e-commerce platforms. Companies that adopt innovative strategies, invest in technology and prioritize customer satisfaction will be better placed to succeed in this changing world. will be better placed to succeed in this ever-changing digital landscape.

What challenges will you face in your company?



Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form