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Seasonalities: Powering your Facebook Ads campaigns with WhatsApp
In the marketing world, ‘Seasonalities’ or ‘Seasonal Campaigns’ refer to temporary campaigns with a specific focus. These campaigns recur at key times, such as Black Friday, Cyber Day, Halloween, Christmas and more.
During these seasons, companies face a significant increase in activity across multiple channels, including sales, promotions, customer service and support. Therefore, effective approaches to planning are essential. This is where Facebook Ads comes into play as a digital promotion and outreach space.
Although Facebook Ads has been available for some time, it has constantly evolved to meet the changing needs of users. Meta, in particular, has transformed the way we interact with large companies. Its ‘Click-to-WhatsApp’ integration now allows you to directly link an organic post or paid ad to your organization’s WhatsApp Business.
These ads can be published on various platforms, such as Facebook, Instagram and Marketplace, in different formats, such as videos, publications, articles and reels, among others. So, what are the benefits of this integration?
✅ Cost savings: Conversations generated from Facebook Ads to WhatsApp are free for the first 72 hours. This opens up opportunities to convert inbound processes, such as opening insurance policies or requesting documents, during this period.
✅ Access to the customer’s phone number: The data is stored for future reference and can be used for remarketing strategies. For example, you can retarget incomplete interactions or segment people who clicked on specific ads.
✅ Enhanced personalized support: By enabling companies to communicate more directly and efficiently with their customers, it is possible to quickly address their questions and concerns, eliminating the need to rely on other communication channels. This can increase customer loyalty and improve service satisfaction, which in turn can boost conversion rates in your marketing campaigns.
Integrating ‘Click-to-WhatsApp’ with our Reach & Engage solution offers even more possibilities. You can create automated conversation flows that simplify customer service and allow you to escalate queries or requests without increasing costs. In addition, you can direct cases to human agents and bots, according to the user’s customer service needs.
Tracking is another essential component. Getting a complete record of the interactions between your agents and customers gives you a deep understanding of customer needs, allowing you to adjust your ads or products based on the feedback you receive.
Finally, the ability to integrate your responses with a natural language learning engine, such as GPT Chat, opens up new opportunities to provide more accurate and effective responses.
If you would like to find out more about how to make the most of these possibilities, please contact us at firstname.lastname@example.org!