Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 2 min

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp

In the marketing world, ‘Seasonalities’ or ‘Seasonal Campaigns’ refer to temporary campaigns with a specific focus. These campaigns recur at key times, such as Black Friday, Cyber Day, Halloween, Christmas and more.

During these seasons, companies face a significant increase in activity across multiple channels, including sales, promotions, customer service and support. Therefore, effective approaches to planning are essential. This is where Facebook Ads comes into play as a digital promotion and outreach space.

Although Facebook Ads has been available for some time, it has constantly evolved to meet the changing needs of users. Meta, in particular, has transformed the way we interact with large companies. Its ‘Click-to-WhatsApp’ integration now allows you to directly link an organic post or paid ad to your organization’s WhatsApp Business.

These ads can be published on various platforms, such as Facebook, Instagram and Marketplace, in different formats, such as videos, publications, articles and reels, among others. So, what are the benefits of this integration?

Cost savings: Conversations generated from Facebook Ads to WhatsApp are free for the first 72 hours. This opens up opportunities to convert inbound processes, such as opening insurance policies or requesting documents, during this period.

Access to the customer’s phone number: The data is stored for future reference and can be used for remarketing strategies. For example, you can retarget incomplete interactions or segment people who clicked on specific ads.

Enhanced personalized support: By enabling companies to communicate more directly and efficiently with their customers, it is possible to quickly address their questions and concerns, eliminating the need to rely on other communication channels. This can increase customer loyalty and improve service satisfaction, which in turn can boost conversion rates in your marketing campaigns.

Integrating ‘Click-to-WhatsApp’ with our Reach & Engage solution offers even more possibilities. You can create automated conversation flows that simplify customer service and allow you to escalate queries or requests without increasing costs. In addition, you can direct cases to human agents and bots, according to the user’s customer service needs.

Tracking is another essential component. Getting a complete record of the interactions between your agents and customers gives you a deep understanding of customer needs, allowing you to adjust your ads or products based on the feedback you receive.

Finally, the ability to integrate your responses with a natural language learning engine, such as GPT Chat, opens up new opportunities to provide more accurate and effective responses.

If you would like to find out more about how to make the most of these possibilities, please contact us at!



Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form