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Banking 4.0: The Digital Transformation of the Financial Sector

Before we talk about the digital transformation of the sector, let’s put it in context: modern banking is said to have emerged during the Renaissance in Italy as it sought to finance trade and manufacturing. Eventually, the industry expanded to the rest of the continent seeking to stabilize the economy and regulate the currency.

While its nature has not changed completely, the way it promotes and delivers its products has, and yes, of course digital transformation has played a part in this in the 21st century.

Human beings today value immediacy, but not only for the fact of rushing everywhere, but to save the little time they have available to share with loved ones or simply do the activity they enjoy doing. This is why the organization or company that provides the services has to ensure that their experience is as seamless as possible thanks to digital transformation.

Taking this into account and that according to the World Bank’s Global Findex, by 2021, 76% of adults in Latin America already had a bank account or similar financial product, the banking industry is one of those that can and should benefit the most from digital transformation in the areas of interaction with customers or prospects.

Therefore, here are 3 key ways in which artificial intelligence is helping the digital transformation of traditional banking and positioning it as a major competitor in the market:

Improving customer experience through digital transformation

With the integration of chatbots with natural language processing, banks can give information tailored to customer needs 24/7, in addition to responding on the products they are looking for, customizing the communication of offers or promotions for each one thanks to digital transformation.

Automate processes

The automation of internal and external processes is in fact one of the most important points in the operation of any company because, when performed through programs or digital solutions, it ensures that human errors do not occur. Document analysis, credit evaluation, payment management or answers to repetitive questions are just some of the tasks that artificial intelligence can do to enhance digital transformation.

Delivering security

With fraud on the rise, integrating artificial intelligence into your processes can help detect dangerous transactions and prevent fraud in real time. Additionally, it is possible to integrate an extra security system by incorporating biometric verification at the time of a banking transaction.

Digital transformation

As we can see, the incorporation of artificial intelligence in banking brings a series of benefits that can reduce costs, increase the speed and efficiency of the operation, improve the customer experience or allow to expand commercial horizons in the offer of personalized products.

“Artificial intelligence will not replace banks, but it will make them more efficient and allow them to focus on more complex and higher-value tasks for customers.” McKinsey & Company

The potential for companies that ride the wave is enormous. By implementing these solutions responsibly and strategically, they will undoubtedly be better positioned for the future.

If you are interested in learning more about attention bots or data processing tools with generative artificial intelligence, write us at info@onemarketer.net or fill out our form. We’ll be glad to talk 🙂

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