Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 3 min

Evolution of e-commerce with generative artificial intelligence and WhatsApp

E-commerce in Latin America is unstoppable! As this calendar shows, every month there are events such as Hot Sales, Cyber Day or Black Friday that demand organization, planning and attention to detail. Whether for B2B or B2C models, it is crucial to know the advantages, challenges and future of this constantly evolving channel.

Source Statista.

Over the past two years, e-commerce has experienced a whirlwind of change, driven largely by the pandemic. This boom has led the way for developers and commercial areas, taking e-commerce to an unprecedented level.

Data that speak for themselves:

  • E-commerce is already considered a main sales channel for businesses of all sizes, from startups to international companies.
  • This growth is expected to continue in the coming years, consolidating e-commerce as a fundamental pillar for commerce in the region.

E-commerce a successful channel, yes, but… How to differentiate yourself?

With so many companies using e-commerce, the question that arises is: how to differentiate yourself? At OneMarketer, we have identified two key factors to leverage this channel:

1. Flawless user experience: In a dynamic world, user experience is crucial to success. However, there are some factors that frustrate consumers and directly affect conversions and loyalty:

  • Lack of fluidity: page jumps, slow loading and connection failures can negatively affect the shopping experience.
  • Lack of personalization: a generic customer journey does not connect with the individual needs of each user.

The solution: create a native shopping experience where the entire customer journey takes place in the same channel. This includes:

  • A smooth checkout process with no page breaks or interruptions.
  • A payment gateway integrated in the same environment.
  • Humanize sales channels using generative artificial intelligence.

2.Tailored personalization: Personalization is essential to create unique and relevant experiences for each customer. OneMarketer helps you achieve this with:

  • Humanized experiences: How to integrate AI and automations without losing the human touch?

Tools for success: to implement these strategies, you need the right tools. We recommend you:

  • WhatsApp: make your product catalog available in a spreadsheet from Google Drive to WhatsApp for seamless communication with your customers.
  • OneCommerce: our cutting-edge solution that turns WhatsApp into a dynamic and 100% native sales channel, boosting customer satisfaction and which can also incorporate generative artificial intelligence.

OneCommerce offers:

  • A complete frictionless customer journey within the WhatsApp application.
  • A rich multimedia experience with information and intuitive navigation.
  • Simplicity for maximum adaptability.
  • Agile creation of shopping carts.
  • Natively integrated payment gateway.
  • A complete customer journey in one place, without the need for other apps, pages or downloads.

Generative Artificial Intelligence

Implement Generative AI in OneCommerce to boost personalization and humanization without incurring additional costs.

Forget about the need for extra staff: OneCommerce lets you automate tasks without losing the human touch.

The future of e-commerce in Latin America is bright. With the right tools and strategies, your business can take full advantage of this ever-growing channel and differentiate itself from the competition.

Last Thursday, May 16, we held a practical class where we were able to talk about this topic and where we were also able to see a live demonstration for all attendees. We invite you to review the on-demand content here:



Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form