E-commerce in Latin America is unstoppable! As this calendar shows, every month there are events such as Hot Sales, Cyber Day or Black Friday that demand organization, planning and attention to detail. Whether for B2B or B2C models, it is crucial to know the advantages, challenges and future of this constantly evolving channel.

Over the past two years, e-commerce has experienced a whirlwind of change, driven largely by the pandemic. This boom has led the way for developers and commercial areas, taking e-commerce to an unprecedented level.

Data that speak for themselves:

• E-commerce is already considered a main sales channel for businesses of all sizes, from startups to international companies.
• This growth is expected to continue in the coming years, consolidating e-commerce as a fundamental pillar for commerce in the region.

E-commerce a successful channel, yes, but… How to differentiate yourself?

With so many companies using e-commerce, the question that arises is: how to differentiate yourself? At OneMarketer, we have identified two key factors to leverage this channel:

1. Flawless user experience: In a dynamic world, user experience is crucial to success. However, there are some factors that frustrate consumers and directly affect conversions and loyalty:

• Lack of fluidity: page jumps, slow loading and connection failures can negatively affect the shopping experience.
• Lack of personalization: a generic customer journey does not connect with the individual needs of each user.

The solution: create a native shopping experience where the entire customer journey takes place in the same channel. This includes:

• A smooth checkout process with no page breaks or interruptions.
• A payment gateway integrated in the same environment.
• Humanize sales channels using generative artificial intelligence.

2.Tailored personalization: Personalization is essential to create unique and relevant experiences for each customer. OneMarketer helps you achieve this with:

• Humanized experiences: How to integrate AI and automations without losing the human touch?

Tools for success: to implement these strategies, you need the right tools. We recommend you:

• WhatsApp: make your product catalog available in a spreadsheet from Google Drive to WhatsApp for seamless communication with your customers.
• OneCommerce: our cutting-edge solution that turns WhatsApp into a dynamic and 100% native sales channel, boosting customer satisfaction and which can also incorporate generative artificial intelligence.

OneCommerce offers:

• A complete frictionless customer journey within the WhatsApp application.
• A rich multimedia experience with information and intuitive navigation.
• Simplicity for maximum adaptability.
• Agile creation of shopping carts.
• Natively integrated payment gateway.
• A complete customer journey in one place, without the need for other apps, pages or downloads.

Generative Artificial Intelligence

Implement Generative AI in OneCommerce to boost personalization and humanization without incurring additional costs.

Forget about the need for extra staff: OneCommerce lets you automate tasks without losing the human touch.

The future of e-commerce in Latin America is bright. With the right tools and strategies, your business can take full advantage of this ever-growing channel and differentiate itself from the competition.

Last Thursday, May 16, we held a practical class where we were able to talk about this topic and where we were also able to see a live demonstration for all attendees. We invite you to review the on-demand content here: