Staying ahead of major business seasonalities is key for your business

In the fast-paced world of commerce and marketing, staying ahead of important business dates has become crucial to business success. From Cyber Day to Mother’s Day, each event represents a unique opportunity to drive sales, gain competitive advantage and connect with customers in a meaningful way.

What points are important to consider:

Segmentation in seasonal campaigns

It is key to identify and define the audience. As an example, while for Children’s Day the message will be tailored to parents, for Cyber Day it will be focused on a younger audience that is digitally savvy. Therefore, each date requires a communication specifically designed for its target audience. Our Reach & Engage solution allows you to send personalized messages on WhatsApp in a massive way, achieving an open rate of more than 98%.

Offer products in an attractive and fluid way

Once you have solved the previous point, you must invite them to see your products or services in a dynamic, multimedia environment and with all the information that the user may require. For this, we have developed OneCommerce where you can display the catalog of your products under an attractive interface providing your audience a 100% native experience in WhatsApp. In addition, product selection, cart configuration and payment is generated from automation with end-user look and feel.

Tracing the customer journey from start to finish

Your contact, product and transaction databases should be available for review during the different stages of the process, allowing you to track the customer journey. With this you can improve the overall process, its content, the call to action and other variables that will increase closing rates. Our solutions provide you with statistics, reports and one-to-one conversation history to review campaign delivery and process automation.

Well-planned, segmented campaigns with relevant messages, discounts or promotions can generate a significant increase in sales and improve the company’s results. In addition, it is an effective way to gain advantage by learning from customers.

At OneMarketer, we develop solutions to create an intelligent strategy that helps companies maximize sales opportunities, gain competitive advantage and connect with their audience effectively.