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How to digitize your sales team in 2024

The Covid-19 pandemic made it clear that digitize is the driver of economic transformation, especially for B2B sales teams. Joining the digital wave is essential to achieve optimal performance! According to Forrester Research, companies that implement sales automation solutions can increase their productivity by 14%, no small figure

On the other hand, it is estimated that the global market for artificial intelligence solutions for sales will grow at a compound annual growth rate of 17.5% until 2025. In other words, companies that do not digitize their sales teams risk being left behind in an increasingly competitive market.

Here are 3 key reasons to consider digitize your sales team:

1. Increased efficiency and productivity enhanced with AI

Automating tasks with artificial intelligence tools such as contact management and reporting frees executives to focus on more strategic tasks such as prospecting new customers and negotiating deals. Also, having real-time access to sales history and customer data enables reps to make better-informed decisions faster.

Digitize sales

2. Improved lead acquisition and customer retention digitize

Digital tools enable companies to personalize the customer experience, thus increasing satisfaction and loyalty. They also enable executives to communicate more effectively, helping to build strong relationships. Analyzing customer behavior gives them a deeper understanding of their needs and preferences.

3. Adaptation to the current market and greater access to new markets

By making data-driven decisions, companies can sell their products and services online to customers around the world. Therefore, digital marketing, social media, search engines and contact channels are key tools to reach new customers, connect with them and build strong relationships by going digital.

Have we convinced you to take the leap towards digitizing your team? Then it is important that you take the following steps into account:

Evaluate the current situation of your team: Identifies manual tasks and processes that can be digitized and automated. Detects key skills for development in the area.

Select the appropriate digital tools: Develop and integrate specialized solutions to your ecommerce, such as Social CX and ReCarting, ideal for managing customers and recovering abandoned carts.

Train your sales team: It offers detailed information on the operation of digital tools, focusing training on the specific needs of your team.

Implement gradually and evaluate constantly: Integrate platforms gradually, starting with your team’s most urgent needs. Once established, constantly evaluate, gather feedback and adjust the strategy as needed.

Sales digitization is crucial for accelerated growth – don’t get left behind in the digital revolution! Rely on OneMarketer to make that leap in quality. Discover our solutions at and boost your team’s performance today.



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