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Recovering abandoned sales: The importance of remarketing and how to leverage it

In the challenging world of e-commerce, every step counts. From initial customer attraction to final conversion, the path is a complex journey, requiring investment and often fraught with obstacles. One of the biggest challenges facing ecommerce is the loss of sales at the final stage of the conversion funnel. Did you know that, on average, only 30% of shopping carts are completed successfully? And if we talk about mobile devices, this percentage drops even further, reaching a modest 15% (Source: Baymard, 2023).

What are the reasons behind these lost opportunities? Fortunately, these obstacles also reveal key areas of focus that can help recover these lost sales.

Total Cost of Ownership: A Primary Motive

A staggering 49% of users abandon their shopping carts due to the total cost of purchase. Online shoppers are looking for the best deal, and if they feel they are paying more than they need to, they are likely to abandon the purchase. Especially incremental costs over the originally communicated offer.

When Discounting Doesn’t Work

Even if you offer discounts, 46% of users still decide not to proceed with the purchase. This shows us that price is not everything. Personalizing the message, providing more information and multimedia content can be the key to recovering these sales.

Personalized Product Recommendations: A Powerful Revenue Engine

Don’t underestimate the power of personalized product recommendations. Although they account for only 7% of visits in e-commerce, they generate a staggering 26% of revenue (Source: Salesforce, 2019). This shows that shoppers value them and are willing to spend more when they are offered relevant content.

Reactivate your Sleeping Leads with Remarketing

So how can you address these challenges and recoup those lost sales? Remarketing is a valuable tool that can offer a greater return on investment. Identifying potential customers and using the right medium to contact them is essential.

So how can you address these challenges and recoup those lost sales? Remarketing is a valuable tool that can offer a greater return on investment. Identifying potential customers and using the right medium to contact them is essential.

Even so, consider that those who advanced in your ecommerce, presented a purchase intention and therefore are more sensitive to remarketing strategies and actions. Now imagine a solution that combines the information provided by your ecommerce and WhatsApp to reactivate these potential but dormant leads. Here are three key steps to achieve this:

Capture: Identifies the moment of abandonment and collects the necessary information for contact and personalization of the call to action.

Referral: Send an engaging message on WhatsApp with a click-to-action button that reactivates the user back into your business flow.

Promotions: Include coupons or discounts to motivate abandoned purchase or even to generate cross-selling.

With our ReCarting solution, you can incorporate all of the above and add additional sales to your conversion funnel to achieve your business goals. Recover abandoned online purchase processes from your e-commerce website with OneMarketer ReCarting. Send a personalized offer via WhatsApp, turning abandonment into a business opportunity.

Would you like to know how? Write to us at info@onemarketer.net and let’s talk 🙂

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