Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 2 min

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini

Generative Artificial Intelligence continues to be the new area of competition and innovation for the world’s major IT players. Since the launch of ChatGPT in 2022, both in its free and paid versions, other providers are already in the process of implementing alternatives for the massification of these services.

Meta is about to launch Llama3, its On Premises solution, which is specifically designed to be deployed on the various platforms of its own network (WhatsApp, Facebook, Instagram, Threads, Ads, etc.) for incorporating Bots and processing large volumes of data. At the same time, Google is not lagging behind and, on April 10, presented the sizing of its Generative Artificial Intelligence ecosystem: Gemini.

Gemini: unifying the future of generative artificial intelligence

Gemini is the evolution of its new and existing generative artificial intelligence tools, such as the well-known Bard for natural language processing (NLP), but in a context that seeks to unify the totality of components already available to its public and private ecosystem, such as Google Suite, Cloud Services, Security, Workspace and more. This gives rise to very positive expectations, as Google has also sought interoperability with other non-proprietary solutions, such as the aforementioned ChatGPT (OpenAI) and Llama (Meta).

This combination promises to accelerate the adoption of these technologies, both on a mass scale and at a corporate level, given the high capillarity of Google’s freemium and paid services. In this way, generative artificial intelligence evolves as a tool, from an online consultation with a partner to the technical implementation of other solutions and integrations, increasing its depth and scope.

Humanizing customer service and CX with generative artificial intelligence

Within the framework of conversational commerce, Gemini is seeking to leverage the generation of increasingly humanized services and bots or the mass processing of post-treatment surveys (APS). In a space where its competitors are already deploying their own resources, one of the most relevant innovations being the ability to process prompts, Gemini promises to be able to do so with up to 1 million tokens per context (far from the 128,000 of its closest competitor).

Generative Artificial Intelligence

To find out more about how generative artificial intelligence is being incorporated into conversational commerce solutions, our automations with our Bot Manager solution or mass campaigns with Reach & Engage, we invite you to take part in our online event “Generative AI and Digital Attention” to be held this Thursday, April 18th.

In addition, Gemini will be one of the main protagonists of the day, with the presentation of Paula Carrillo, Customer Engineering Manager, in which we will learn more about this and other services based on generative artificial intelligence.



Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form