News:

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 2 min

Social Networks: an effective sales channel for your company

Internet sales are here to stay. They are fast, can be made from anywhere in the world and are increasingly reliable. At the same time, Social Networks have positioned themselves as an effective and efficient sales channel, and it is clear that these are platforms where people spend many hours a day, sharing part of their lives and now, finding what they are looking to buy.

The emergence of social networks has profoundly transformed the way in which we relate to our environment. There are countless situations that we can solve through the use of the Internet: buying food, communicating with our loved ones, studying, working, informing ourselves, entertaining ourselves, among many others.

Today, talking about Facebook, Twitter, Instagram, Tiktok or Whatsapp, to mention a few, is to speak in a language familiar to many. What do people do there most of the day? They analyze, observe, approve and reject information. And these platforms learn, and a lot, and deliver more and more information, increasing people’s interaction with their networks. 

There are many companies that have understood how they work and have taken advantage from their competition by listening to what people want and delivering it to them. Hence their success. 

On the other hand, there are companies that do not yet have a digital presence, and that, according to the way advertising and communications have been advancing in recent years, have only two options: join the organizations that make the most of the Internet or are doomed to disappear. 

According to the latest Cadem study “Chile to come” on the use of Social Networks by Chileans, Instagram has become the most used communication and purchasing channel for brands or ventures, especially in the new generations. 

Of all respondents, 43% stated that they had once purchased a product on Instagram after seeing an ad. While among the youngest, Generation Z, this number reaches 61%. Meanwhile, for Millenials, Facebook stands out as the Social Network to buy with 51%. Another interesting figure is the satisfaction with the product received, which in both cases exceeds 90%. What do they buy? Most opt for clothing, household items and beauty products, but the offers are very varied. 

Consumers prefer Social Networks for shopping and the benefits for companies are multiple: it gives them the possibility to create interactive spaces that bring consumers closer to brands and build trust. They can take advantage of all the information they gather from users’ profiles to reach their target audience, advertising in a much more efficient way.

Social Networks are already an effective sales channel for companies, that is a fact. The challenge for organizations today is to make people want to follow them and be attractive to customers in this sea of companies or celebrities that are also trying to capture people’s attention. 

Relacionados

Contact

Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form