Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 3 min

How does omnichannel impact business?

The way in which we communicate has been changing for decades, new tools or channels are constantly emerging and are gradually becoming more relevant in the daily lives of many people until they become fundamental. 

Consumers are becoming more demanding both in their products and services as well as in their customer service channels with companies, as they want immediacy and promptness in the response to their queries and/or complaints. 

Thus, companies must generate alternative channels through digital media to offer contact service to their customers and thus achieve customer loyalty. 

A few years ago the word Omnichannel began to have a presence in large companies and today it is present in many digital, business and marketing strategies in any type of industry (Retail, Telecommunications, Financial Services, Travel and Tourism, among others). 

But… What is omnichannel? 

While multichanneling consists of the presence of companies in different channels, physical and/or digital, to communicate with their customers, omnichanneling seeks a unified interaction of the different channels. 

The objective of this strategy is to maintain a communication that adjusts to the most convenient medium for the consumer, but that maintains the same experience in all spaces.

To achieve an omnichannel strategy, it is necessary to provide a cohesive experience at every customer touch point, regardless of the channel chosen.

The idea of omnichannel is also to create a pleasant, friendly, close and especially efficient user experience. 


What are the advantages of omnichannel?

  • Increases team productivity and efficiency: enables efficient distribution of contacts according to each executive’s specialization
  • Increase your sales: it allows you to be present throughout the entire commercial journey and deliver appropriate messages in each case. You will have more chances to detect sales opportunities and increase your conversions.
  • Improve the customer experience: make your customers happy by offering multiple contact channels and unifying them.
  • Increase brand loyalty: make them choose you again by serving your customers at all times and in a simple way, always being available.
  • Save time and reduce repetitive tasks: through automation, simple and frequent queries can be answered in an agile manner.
  • Improve support and customer service: reduce call saturation and channels queries in different media to deliver a quick response.
  • Improve branding and brand reputation: it all comes down to offering memorable experiences that build loyalty and improve branding to attract future leads.

 Start unifying your channels

In order to have an omnichannel presence, a marketing strategy must be designed in which all channels are homogeneous, without differences in the way they are managed, and all areas of the organization must work in a transversal and joint way to achieve unification in this sense. 

The company’s tone and voice decisions must be aligned with the corporate culture and must be present at all points of contact to convey the same image. 

The most important thing to remember is to improve the customer experience and maintain consistent communication.

Having an omni-channel marketing strategy is no longer just an advantage in the market, it is a necessity in today’s market, especially for those businesses with a strong digital presence in the long run can bring a variety of benefits to your product/service.

If you want to experience an improved customer experience through an omnichannel strategy, try OneMarketer.

With a single click you can have everything you need to serve your customers, measure and understand their behavior and provide quick responses to ensure an excellent customer service experience.

With these tools, in addition to guaranteeing memorable experiences, you will be able to:

Increase conversions.

  • Deliver immediate answers.
  • Obtain data about transactions and queries for decision making.
  • Improve customer experience
  • Meet the demand for messages on all platforms where you are present (Web, eCommerce, Instagram, Facebook or WhatsApp).
  • Have a seamless conversation with users.
  • Effectively follow up on each contact.

Get in touch with a OneMarketer expert and start growing 🚀.



Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form