News:

Customer Service Security: WAF, CAPTCHA Read new

Learn about WhatsApp Flows and their benefits Read new

Implement WhatsApp Flows for live identity verification Read new

The customer’s voice: Unlocking insights with WhatsApp Flows surveys Read new

Customer Service Future: Multilingual Tools Read new

Technology and customer service: how to adapt to each generation Read new

Empowering chatbots with generative artificial intelligence Read new

Evolution of e-commerce with generative artificial intelligence and WhatsApp Read new

The impact of omnichannel customer service on sales growth Read new

Meta AI: the virtual assistant of the future is already here Read new

Generative Artificial Intelligence: OneMarketer Business Session Read new

The evolution of the call center and digital attention in telecommunications Read new

The Generative Artificial Intelligence ecosystem grows stronger: Google presents Gemini Read new

Building trust in the digital channel for the sale of financial products Read new

Financial Industry: Indicators you can’t afford to overlook Read new

Customer service: Innovations to simplify policies and insurance Read new

Conversational Commerce: How to measure the success in banking Read new

Banking 4.0: The Digital Transformation of the Financial Sector Read new

Transform your business with automated conversational bots Read new

How to digitize your sales team in 2024 Read new

New technologies as facilitators of the customer journey Read new

Leads in Meta’s sights Read new

How to improve the contactability with my users? Read new

Challenges for e-commerce in 2024 Read new

Artificial Intelligence: It’s Time to Get Involved Read new

Automate scheduling confirmation: an efficient and cost-effective solution for your business Read new

Interactive management with Social CX: Take advantage of the additional resources of WhatsApp Read new

You can now offer reservations or purchases of services on WhatsApp. Do you know how? Read new

Maximize your sales this holiday season directly on WhatsApp Read new

Innovating the collection and payment experience from WhatsApp Read new

Boost your digital onboardings with WhatsApp Read new

Bringing companies and users closer together through ‘Utility’ Templates on WhatsApp with Reach & Engage. Read new

OneMarketer Business Session: Unlocking Business Transformation Read new

Recovering abandoned sales: The importance of remarketing and how to leverage it Read new

Bots, AI and ReCarting to boost your conversions Read new

Optimize customer service on your website with the evolution of LiveChat Read new

WhatsApp Flows: New features to improve user experience Read new

Seasonalities: Powering your Facebook Ads campaigns with WhatsApp Read new

Mobility applied to the contact center operation: Social CX App Read new

Optimizing internal communications with Google Chat and Social CX: WOM Case Study Read new

The new meeting point between the company and its customers Read new

Expanding Communication Horizons: The Power of Video Calling in Omnichannel. Read new

Interaction traceability: the power of knowing your users Read new

Staying ahead of major business seasonalities is key for your business Read new

Interactive notifications: boosting your campaign and after-sales promotions on WhatsApp Read new

Making automated flows more flexible is an opportunity in your interactions Read new

Humanizing interactions with bots: key to success in the digital age Read new

OneMarketer Customer Survey 2022 Read new

Reach & Engage + WhatsApp: The power of multimedia messaging in your advertising campaigns Read new

Recap of the OneMarketer Business Session Breakfast: Driving Conversational Commerce Read new

Social CX: The multichannel solution to expand and improve customer service Read new

Segmented Multi-product Catalog in WhatsApp With Social CX Read new

These are our solutions as Google Business Partners Read new

Do you know the potential of ChatGPT for your Conversational Commerce? Read new

Increasing Loyalty & Customer Satisfaction Read new

Conversational commerce, how does it help my company? Read new

Customer Appreciation Day 2022 Check the event
  • Blog
  • Reading time 2 min

Audience building through inbound campaigns

Facing the challenges of the commercial calendar requires careful planning and execution, but also careful work to approach audiences. The definition of specific segments, the construction of offers and promotions, and the selection of attractive media and content are fundamental steps to engage both existing and potential customers. However, it is key to maximize the performance of your digital funnel to facilitate the effective capture of leads and thus build databases for subsequent remarketing or loyalty actions.

Given this business need, the question arises: How can we get enough information from those leads that come from digital campaigns and do not necessarily lead to a conversion?

The answer lies in a strategic combination of elements: the use of a highly capillary, but segmented, promotional medium and the use of tools that allow, in addition to conversion, to obtain information that enables identification and subsequent contactability. In other words, the generation of high quality databases with all those who have “clicked” on a digital piece.

Under this premise, Meta has developed “Click to WhatsApp”, which together with our automation and data capture solutions, is the ideal solution to build audiences from inbound campaigns.

In this way, you can incorporate a button to your Facebook, Messenger or Instagram ads to allow audiences to click and direct them directly to your company’s WhatsApp channel. In parallel, our Reach & Engage solution detects the arrival of the lead, activates a conversational flow, including questions and answers, resulting in the systematized construction of a database.

The integration of “Click to WhatsApp” and Reach & Engage, presents a number of benefits:

  1. Increase your prospect base: By leveraging this functionality, you directly capture leads attracted by your ads, optimizing your funnel from the first interaction.
  2. Information enrichment: Automated flows not only capture the lead’s mobile number, but also enrich information about prospects, providing valuable data for future strategies.
  3. Data confirmation: The resulting databases are tabulated in an orderly manner and can be extracted as Excel or CSV files, depending on the volume of information.
  4. Interaction history generation: Each interaction is recorded, allowing detailed tracking of general or specific history per user, providing key insights to personalize future interactions.

The opportunity to expand and boost your future marketing and support campaigns is just a click away. Don’t miss this opportunity to transform viewers into solid contact bases through your customer service, sales or support channel on WhatsApp. Contact us at info@onemarketer.net and let’s start boosting your digital presence today, the conversation is about to begin!

Relacionados

Contact

Let ‘s talk !

We want to know about you. We are your best option in digital solutions. We connect your company with customers and automate the process through artificial intelligence. You will also be able to close deals from a single omnichannel platform.

Contact Form