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Customer Appreciation Day 2022 Check the event
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Audience building through inbound campaigns

Facing the challenges of the commercial calendar requires careful planning and execution, but also careful work to approach audiences. The definition of specific segments, the construction of offers and promotions, and the selection of attractive media and content are fundamental steps to engage both existing and potential customers. However, it is key to maximize the performance of your digital funnel to facilitate the effective capture of leads and thus build databases for subsequent remarketing or loyalty actions.

Given this business need, the question arises: How can we get enough information from those leads that come from digital campaigns and do not necessarily lead to a conversion?

The answer lies in a strategic combination of elements: the use of a highly capillary, but segmented, promotional medium and the use of tools that allow, in addition to conversion, to obtain information that enables identification and subsequent contactability. In other words, the generation of high quality databases with all those who have “clicked” on a digital piece.

Under this premise, Meta has developed “Click to WhatsApp”, which together with our automation and data capture solutions, is the ideal solution to build audiences from inbound campaigns.

In this way, you can incorporate a button to your Facebook, Messenger or Instagram ads to allow audiences to click and direct them directly to your company’s WhatsApp channel. In parallel, our Reach & Engage solution detects the arrival of the lead, activates a conversational flow, including questions and answers, resulting in the systematized construction of a database.

The integration of “Click to WhatsApp” and Reach & Engage, presents a number of benefits:

  1. Increase your prospect base: By leveraging this functionality, you directly capture leads attracted by your ads, optimizing your funnel from the first interaction.
  2. Information enrichment: Automated flows not only capture the lead’s mobile number, but also enrich information about prospects, providing valuable data for future strategies.
  3. Data confirmation: The resulting databases are tabulated in an orderly manner and can be extracted as Excel or CSV files, depending on the volume of information.
  4. Interaction history generation: Each interaction is recorded, allowing detailed tracking of general or specific history per user, providing key insights to personalize future interactions.

The opportunity to expand and boost your future marketing and support campaigns is just a click away. Don’t miss this opportunity to transform viewers into solid contact bases through your customer service, sales or support channel on WhatsApp. Contact us at info@onemarketer.net and let’s start boosting your digital presence today, the conversation is about to begin!

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