Artificial Intelligence (AI) and conversational channels like WhatsApp Business are transforming the way companies connect with their customers. In the latest OneMarketer webinar, titled “AI on WhatsApp: Sell, Respond and Learn in Real Time”, we explored how intelligent automation can improve customer experience, boost sales, and scale operations with greater efficiency.

Why conversational AI is essential in 2025

According to Salesforce, 88% of consumers say the experience a company provides is as important as its products or services. In this context, combining AI + WhatsApp enables fast, personalized, 24/7 support.

During the webinar, we asked participants:

• Is your company already using chatbots or AI automation?
• What are your current challenges in customer service?

These insights helped us tailor the content to the real context of the audience—many of whom are looking to automate processes without sacrificing human connection.

AI-Powered Bot Manager: Efficiency that serves your customers

A highlight of the session was the presentation by Francisco Pellegrini, Chief Operations Officer at OneMarketer. With over 20 years leading digital transformation in tech companies, Francisco shared how the AI-powered Bot Manager works:

-Automates common customer queries.

-Reduces wait times significantly.

-Integrates with CRMs and other business systems.

-Trains bots with your company’s own data.

This approach not only increases team productivity but also helps convert more leads and improve NPS (Net Promoter Score).

Live demo: How a smart chatbot works in action

Next, Lucas Donaire, Solutions Architect at OneMarketer, presented a real-world use case followed by a live demo of a conversational chatbot in customer service and sales scenarios.

Lucas demonstrated how businesses can:

-Capture leads from WhatsApp Ads campaigns.

-Qualify them automatically using smart questions.

-Route them to the right human agent when needed.

-Log every interaction in an integrated database.

This session clearly showed that well-designed automation doesn’t replace human agents—it empowers them, freeing up time for more strategic tasks.

Why integrate AI and WhatsApp into your business strategy?

• 98% open rate on WhatsApp messages (Meta for Business).
• Up to 50% conversion rate with well-trained bots.
• 35%+ increase in operational efficiency through automation.

With tools like those offered by OneMarketer, companies can start seeing tangible results in as little as one month.

Conclusion: The future is now

The age of conversational commerce is no longer a future trend—it’s happening now. Businesses that adopt AI and automation through channels like WhatsApp are gaining a clear competitive edge in sales, support, and customer satisfaction.

Want to learn more?
Contact us here to discover how we can help you scale your sales and enhance customer service using AI.