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Blog
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WhatsApp: More Than a Messaging Channel
For years, businesses have fragmented customer service across multiple platforms: phone calls for urgent inquiries, emails for follow-up, and web portals for transactions. This dispersion generates frustration, loss of context, and abandonment. WhatsApp changes the way businesses relate to customers by allowing the entire journey to occur in one place, improving customer satisfaction metrics by up to +25 points in NPS and between 25% and 40% in conversion rates. The key is understanding that WhatsApp is not just a communication channel, but a transactional platform. With the right tools, you can turn it into the operations center for your customer relationship, where information flows, decisions are made, and transactions are executed without ever leaving the conversation.
Why 2026 is the Best Year for B2B Businesses
The B2B market is undergoing a generational transformation. Today’s purchase decision-makers expect the same immediacy and convenience they experience as consumers. Implementing WhatsApp as a super app where customers can execute all conversational, operational, and transactional tasks this 2026 is not just an operational improvement—it is a decisive competitive advantage for companies that want to enhance the customer experience and positively increase their metrics.
The numbers speak for themselves: 40% reduction in operational costs, 70% decrease in First Resolution Time (FRC), and 60% increase in agent capacity for high-value tasks. For your customers, it means a 95% reduction in waiting times and a projected increase of more than 25 points in CSAT.
Use Cases That Transform Industries
At OneMarketer, we are at the forefront of improvement processes for your company to optimize its business results, and we have developed specific capabilities for various industries.
In retail and e-commerce, a bot reports order status and processes returns within the same interaction. In banking, it executes card blockages, validates identity, and evaluates credit without transfers. Telecommunications companies report faults, check billing, and schedule technical visits immediately. All these processes occur without leaving the chat and the app that your customers use for an average of 18 hours per month.
Power Your Business with Strategic Integrations
The true power emerges when connecting multiple specialized add-ons: biometric validation for identity verification in seconds, live credit risk analysis, digital signature during the conversation, and integrated payment gateways. When a case requires human intervention, Social CX allows the conversation to be seamlessly transferred to an agent with all context preserved.
At OneMarketer, we don’t just implement technology; we orchestrate the next generation of B2B customer experience, creating the opportunity for your company to lead customer interactions in 2026.
Ready to Take the Next Step?
Schedule a consultation with one of our experts and we’ll help you implement this solution in your company.
👉 https://www.onemarketer.net/es/contacto/