Blog · November 12, 2026
The WhatsApp-to-Livechat Bridge: keep chatting without paying per message
How OneMarketer moves the conversation from WhatsApp to a look-alike web livechat to cut Meta's per-message costs.

Since 2026, Meta charges per message for service and utility conversations. If you serve thousands of customers on WhatsApp, that bill grows fast. OneMarketer’s WhatsApp-to-Livechat bridge tackles exactly that: it continues the conversation in a web chat with no per-message fee.
How it works
- You send a template, campaign or bot with a link button.
- The customer taps the link, which carries a signed token with a configurable lifetime (48 hours by default).
- A livechat opens that looks just like WhatsApp, with no install and no login.
- Your agent replies from the usual inbox. The system checks for an active livechat session: if there is one, it delivers through the livechat; otherwise it falls back to WhatsApp.
Messages travel over the free channel while the session is active.
Details that matter
- Same experience: text, images, audio, documents, buttons, lists, products, location and quoted replies.
- Customizable: logo, colors and texts per tenant.
- Push notifications to the customer when the agent writes and the tab is closed.
- Automatic nudges: if the customer returns to WhatsApp while the livechat is open, they get the link again instead of a lost reply.
- Closed session: the customer can still download PDFs and documents for 7 days.
- Metering: messages and conversations are counted so you can see the real savings.
The result: the same service, the same team and a much smaller Meta bill.